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    • Digital Campaigning: Amplify Your Advocacy

    Digital Campaigning: Amplify Your Advocacy

    Curriculum

    • 10 Sections
    • 18 Lessons
    • 4 Hours
    Expand all sectionsCollapse all sections
    • Lesson 1. Building a Strong Campaign Strategy
      2
      • 1.0
        1.1. Strategy Planning
      • 1.1
        1.2. Practical Application of Strategic Planning
    • Lesson 2. Building a Distinctive Identity for Advocacy Campaigns
      2
      • 2.0
        2.1. Step-by-Step Guide to Build a Distinctive Identity
      • 2.1
        2.2. Application of Visual Identity’s Strategies
    • Lesson 3. Building Awareness Among the Target Audience
      3
      • 3.0
        3.1. Steps to Build Awareness Among the Target Audience in Detail
      • 3.1
        3.2. Example of Building Awareness in the Target Audience
      • 3.2
        Exercise 1: Understanding Your Audience and Crafting Impactful Messages
    • Lesson 4: Strategies for Enhancing Interest and Engagement
      2
      • 4.0
        4.1. Strategies to Attract Interest and Engagement
      • 4.1
        4.2. Practical Application of Strategies
    • Lesson 5. Strategies for Increasing Campaign Reach to Target Audiences
      2
      • 5.0
        5.1. Strategies and Tools to Reach Target Audiences
      • 5.1
        5.2. Tool Application
    • Lesson 6. Converting Public Attention into Concrete Action
      2
      • 6.0
        6.1. From Attention to Action: Key Strategies
      • 6.1
        6.2. Application of Strategies to Promote Action by the Target Audience
    • Lesson 7. Implementing the Campaign and Measuring Success
      2
      • 7.0
        7.1. Step-by-Step Framework for Implementing and Measuring Campaigns
      • 7.1
        7.2. Example Implementation and Measurement of a Campaign
    • Lesson 8. Case Study: #PayPal4Palestine Campaign
      2
      • 8.0
        8. Case Study: #PayPal4Palestine Campaign
      • 8.1
        Exercise 2: Design Your Digital Campaign
    • Final Quiz
      1
      • 9.0
        Test Your Knowledge on Digital Campaigning!
        10 Minutes10 Questions
    • Your Feedback
      1
      • 10.0
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    1.2. Practical Application of Strategic Planning
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